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Will AskEraser make you switch?

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A couple of years ago, when people realised that storing user searches had more implications than just better-search-results, a general outcry rose for a more "ethically anonymous search engine". And since the big three - Google, Yahoo! and Live.com, weren't ready to budge on this, the fourth biggest player - Ask.com seized the opportunity. Ask.com used to store user searches for 18 months, which was in many people's eyes, not really ethical. Today however, Ask.com announced a welcome new feature called AskEraser which does exactly what the masses wanted.

The AskEraser is a little option hidden in the top-right corner of the Ask.com homepage and it erases a user's search history in a couple of hours if turned on. Its one of the first instances of a major search player implementing such a feature. The only other search engine which proactively does this is a meta-search engine called IxQuick (which is pretty decent too). An interesting thing left to see is, after all the hype about user-privacy, would people really switch from Google? Or Yahoo! for that matter? For a majority of people (including me), Google *is* the better search engine. However being slightly security-aware, I want to give this feature a try and see how things turn out for the next two weeks. If the results are good enough, I may switch engines completely.

You can read more the the feature at the AskEraser FAQ.

2 Comments On This Entry

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orcasquall Icon

12 December 2007 - 08:36 AM
Seth Godin has a different view on the matter.

I remember watching a video where a Google engineer was explaining about how you can explicitly set Google to remember your searches, for the purposes of improving future search results.

I'm still of two minds about switching...
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rahulbatra Icon

12 December 2007 - 09:59 PM
A very interesting viewpoint, thanks. :^:
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