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Well, I work in a Zombie Insurance Company.... So I may have experience...
There's YAAAAAR! MOAAAN OH! Dear God! I'm Being Eaten Alive! Mr. Zombie Consumes a Brain Mr. Zombie Consumes Skin Mr. Zombie Infects People Mr. Zombie Goes to the Mall Mr. Zombie Gets Shot And Dies Again, But He Had Already Infected Billions Of People, So He has Many Zombie Children
But it depends on location, time, setting, theme, etc.
A movie about a guy who is getting married, but it turns out there was a Zombie outbreak. Now he has to save the day and find a way to deal with the Zombies so he can finally marry his love.
Grey Matter Slow Day Looking for a Hand Morning After Voodoo Shambling Forward
Reasonably, for any story, you should try to tie into the plot line. Even if you weren't planning on having one, it should tie in somehow. e.g. Serpents of Haiti
He gets bitten at the end and he goes into zombie mode. But see the scary part is that he can "see" what he is doing but he can't stop it or control it.
Imagine the scene in Evil Dead 1, when Ash is hacking away at the blond chick. That scene scares the CRAP out of me because when the camera cuts to the girls point of view she can see ash hacking her but she can't do anything about it, or even yell for help.