Adwords

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5 Replies - 1164 Views - Last Post: 14 August 2009 - 03:07 AM

#1 tommyflint  Icon User is offline

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Adwords

Posted 11 August 2009 - 05:59 PM

Hey Guys,

I have just started to use google adwords for my site but i was hoping for someone to give me a little advise on them.

I just set up my first campaign and had keywords suchas:
Website
Web design
web development

but i noticed today that i payed money for someone clicking on the ad when searching for horse website :S

could someone please give me some advise when using adwords
:)

cheers,

tommyflint

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Replies To: Adwords

#2 paperclipmuffin  Icon User is offline

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Re: Adwords

Posted 12 August 2009 - 02:31 AM

Use as many as possible. That's pretty much it, that I know.

From looking at your site, I would suggest:

Web design
Graphic design
Web Development
Computer help
Computer assistance
Website design
Website development

And I'm sure you can think of more.


Hope I helped. :)
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#3 firebolt  Icon User is offline

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Re: Adwords

Posted 12 August 2009 - 02:39 AM

Simple, but effective.

SEO
Internet
Client
Computer
Web design/development
Freelance
Services
Graphic
Network
Business

I looked through a Keyword density meter and found some of these words: Link.
You need to increase the amount of words like Internet and web design and development, so you can get a positive response.
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#4 tommyflint  Icon User is offline

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Re: Adwords

Posted 13 August 2009 - 12:29 PM

Cheers for the advice guys i just have one more question, each day i look more money seems to come out of my account (as excepted) so i check out how many clicks i had that day and it says 7 then the next day i check it says i had 4 but when i go to keywords it only shows one which has any clicks and it is only 7, where did they other 4 come from?
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#5 skyhawk133  Icon User is offline

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Re: Adwords

Posted 13 August 2009 - 12:44 PM

You guys are going WAY to broad. You'll never be able to compete for those words at prices that are worth it.

Use the AdWords keyword research tool to find less competitive keywords that match what you do.

Then focus locally at first. Create SEVERAL Ad Groups each with just 3-5 keywords each.

Create an Ad Group called "web design" then for the keywords have things like "[your city] web design", "[your city] web designer", "[your city] web designers", "web designer", "web design", but set your targeting up so it only targets your area.

You're going to end up paying $5.00+/click if you try to target generic keywords on a national/global geo target.

The problem with using broad match keywords like that is all someone has to do is type in "horse websites" and now it triggered your ad because you bid on "websites".

Paperclipmuffin is on the right track, but you'll have to get even more targeted to make this campaign successful.

I've managed over $1 million in AdWords campaigns this year alone so please take my advice for what it's worth ;)
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#6 tommyflint  Icon User is offline

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Re: Adwords

Posted 14 August 2009 - 03:07 AM

Thank you for your advice and i can promise you i defiantly will use it :)
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