5 Replies - 1229 Views - Last Post: 14 August 2009 - 03:07 AM
Posted 11 August 2009 - 05:59 PM
I have just started to use google adwords for my site but i was hoping for someone to give me a little advise on them.
I just set up my first campaign and had keywords suchas:
but i noticed today that i payed money for someone clicking on the ad when searching for horse website :S
could someone please give me some advise when using adwords
Replies To: Adwords
Posted 12 August 2009 - 02:31 AM
From looking at your site, I would suggest:
And I'm sure you can think of more.
Hope I helped.
Posted 12 August 2009 - 02:39 AM
I looked through a Keyword density meter and found some of these words: Link.
You need to increase the amount of words like Internet and web design and development, so you can get a positive response.
Posted 13 August 2009 - 12:29 PM
Posted 13 August 2009 - 12:44 PM
Use the AdWords keyword research tool to find less competitive keywords that match what you do.
Then focus locally at first. Create SEVERAL Ad Groups each with just 3-5 keywords each.
Create an Ad Group called "web design" then for the keywords have things like "[your city] web design", "[your city] web designer", "[your city] web designers", "web designer", "web design", but set your targeting up so it only targets your area.
You're going to end up paying $5.00+/click if you try to target generic keywords on a national/global geo target.
The problem with using broad match keywords like that is all someone has to do is type in "horse websites" and now it triggered your ad because you bid on "websites".
Paperclipmuffin is on the right track, but you'll have to get even more targeted to make this campaign successful.
I've managed over $1 million in AdWords campaigns this year alone so please take my advice for what it's worth