13 Replies - 580 Views - Last Post: 27 February 2011 - 01:49 AM

#1 absynthe  Icon User is offline

  • DIC Tease
  • member icon

Reputation: 28
  • View blog
  • Posts: 2,807
  • Joined: 20-September 08

Google's New Algorithm

Posted 26 February 2011 - 08:35 AM

Google changed their algorithm again, this being one of the most significant changes they've made in awhile. Many businesses are saying they've lost huge percentages of traffic. See how much difference it makes for you. Here's a link to the old search engine, using the old algorithm:

Old Google

and here's the new improved Google:

Google


This is the story of business loss: CNN Money Google Piece

and this is an article I read and liked about the results:

Quote

When we heard that Google had unleashed a new algorithm in the United States to battle content farms, we were cautiously optimistic. Content farms, which bet they can make more more money on any advertisements than they spend producing very low-quality stories, had come to dominate the Internet's long tail.

But I've had my doubts that Google's machines could weed out these content farms. What signals would allow them to distinguish between high- and low-quality writing? Especially considering that humans are only decent at it.

Luckily, Google has gifted us a chance to do some side-by-side comparisons because they're rolling out the new-and-improved algorithm in the United States first. So, we did two searches for the phrase "drywall dust," figuring it was just random enough. One we executed in the standard way, presumably using the new algorithm, and the other we routed through a proxy server that made it look like were coming from India, presumably using the old algorithm.

And I have to say: Wow, the new algorithm yielded far superior results.

Granted, this is just one search for "drywall dust," but if this is even remotely indicative of how well the new algorithm works, we're all going to be tremendously impressed. The search via India led to seven sites that were producing low-quality or aggregated content, a photo of someone covered in dust, and a blog about an individual's remodel. The new algorithm search yielded very different results. Not only were there less content farms but two specialty sites and five fora made the list as well as a Centers for Disease Control page on the dangers of drywall dust. Having clicked through all 20 links, I can assure you that the information delivered by the new algorithm is much, much better.

Posted Image

Let us know if you have similar experience with other searches. We've been trying out other strings and the pattern appears to hold. We're seeing less content farms and more fora and news websites. For example, check out: "is botox safe" with the old algorithm and the new algorithm. In the latter, I counted five pages from what most would call respectable news sources. In the former, only three made the cut.


As long as it doesn't affect my porn searches I'm ok with it :)

This post has been edited by absynthe: 26 February 2011 - 08:37 AM


Is This A Good Question/Topic? 0
  • +

Replies To: Google's New Algorithm

#2 Choscura  Icon User is offline

  • D.I.C Lover


Reputation: 466
  • View blog
  • Posts: 2,227
  • Joined: 18-October 08

Re: Google's New Algorithm

Posted 26 February 2011 - 08:38 AM

I wonder how they went about accomplishing this.
Was This Post Helpful? 0
  • +
  • -

#3 skyhawk133  Icon User is offline

  • Head DIC Head
  • member icon

Reputation: 1876
  • View blog
  • Posts: 20,284
  • Joined: 17-March 01

Re: Google's New Algorithm

Posted 26 February 2011 - 09:37 AM

Just a little FYI, Google lumped Dream.In.Code and several other forums where folks like yourselves spend a lot of time and effort providing informative answers and great tutorials and code samples in to this update and as of Thursday, we lost almost a quarter of our US traffic. I've talked to other site owners with similar developer related content (tutorials, forums, snippets, articles) and they lost almost 50% of their US traffic.

It appears Google applied almost a blanket update that pushes a lot of sites that offered good content down in favor of smaller sites with longer articles, favoring depth of information over volume.

I can only ask that you guys rally around the place you enjoy hanging out and contribute more in-depth tutorials, more in-depth answers with good information and explanations, and continue to spend your time here to show Google that we're not some content farm that deserves to be devalued in their search engine. Your contributions are worthwhile and valuable, and have helped literally 100's of millions of people get started as developers.

They say this is a change that has only been pushed out in the US, so if it gets pushed out internationally, we will lose even more traffic. I'm not really sure what that will mean for us, but it could mean a lot of great sites that have so many amazing people will be killed off because Google applied an overly broad update.
Was This Post Helpful? 0
  • +
  • -

#4 mostyfriedman  Icon User is offline

  • The Algorithmi
  • member icon

Reputation: 727
  • View blog
  • Posts: 4,473
  • Joined: 24-October 08

Re: Google's New Algorithm

Posted 26 February 2011 - 09:55 AM

or maybe google just don't like you chris :P
Was This Post Helpful? 0
  • +
  • -

#5 absynthe  Icon User is offline

  • DIC Tease
  • member icon

Reputation: 28
  • View blog
  • Posts: 2,807
  • Joined: 20-September 08

Re: Google's New Algorithm

Posted 26 February 2011 - 10:03 AM

oh my god chris that's horrible! how awful it must be to have put so much work in this site and get it built up so strongly, have it ranked highly and then with a simple change in an algorithm lose half of that work and effort in the blink of an eye. shit chris, i'm so sorry.
Was This Post Helpful? 0
  • +
  • -

#6 Martyr2  Icon User is offline

  • Programming Theoretician
  • member icon

Reputation: 4356
  • View blog
  • Posts: 12,175
  • Joined: 18-April 07

Re: Google's New Algorithm

Posted 26 February 2011 - 11:23 AM

*Martyr2 puts on his farmer straw hat, grabs a hoe (oh you know which one) and begins to sing as he sews some answers*

*Martyr sings: Old McMartyr had a DIC content farm, Eee aye Eee aye ohhhh and on this farm he had absynthe, Eee aye Eee ay ohhhh (that is what she said) with a VB6 answer here, a C++ answer there, here an answer, there an answer, everywhere chris demands an answer... Old McMartyr had a DIC content farm Ee aye Ee aye ohhh!*

;)
Was This Post Helpful? 0
  • +
  • -

#7 mostyfriedman  Icon User is offline

  • The Algorithmi
  • member icon

Reputation: 727
  • View blog
  • Posts: 4,473
  • Joined: 24-October 08

Re: Google's New Algorithm

Posted 26 February 2011 - 11:38 AM

where's the banjo?
Was This Post Helpful? 0
  • +
  • -

#8 Martyr2  Icon User is offline

  • Programming Theoretician
  • member icon

Reputation: 4356
  • View blog
  • Posts: 12,175
  • Joined: 18-April 07

Re: Google's New Algorithm

Posted 26 February 2011 - 11:39 AM

I am in the field farming, no time for banjo playing...even despite how much I love playing it... that and my jug.
Was This Post Helpful? 0
  • +
  • -

#9 absynthe  Icon User is offline

  • DIC Tease
  • member icon

Reputation: 28
  • View blog
  • Posts: 2,807
  • Joined: 20-September 08

Re: Google's New Algorithm

Posted 26 February 2011 - 12:54 PM

hahaha!! I love you man :)
Was This Post Helpful? 0
  • +
  • -

#10 Gorian  Icon User is offline

  • ninja DIC
  • member icon

Reputation: 120
  • View blog
  • Posts: 1,681
  • Joined: 28-June 08

Re: Google's New Algorithm

Posted 26 February 2011 - 01:40 PM

Dammit! This is one of those times the lounge needs rep.... I laughed my ass off! :D.

@Absynthe What about me? Where's my love? :(
Was This Post Helpful? 0
  • +
  • -

#11 absynthe  Icon User is offline

  • DIC Tease
  • member icon

Reputation: 28
  • View blog
  • Posts: 2,807
  • Joined: 20-September 08

Re: Google's New Algorithm

Posted 26 February 2011 - 02:06 PM

You have to make a song up for me :)
Was This Post Helpful? 0
  • +
  • -

#12 Gorian  Icon User is offline

  • ninja DIC
  • member icon

Reputation: 120
  • View blog
  • Posts: 1,681
  • Joined: 28-June 08

Re: Google's New Algorithm

Posted 26 February 2011 - 02:22 PM

Oh, well, why didn't you say so? If I had known it was that easy I would have done it earlier :P
Was This Post Helpful? 0
  • +
  • -

#13 supersloth  Icon User is offline

  • serial frotteur - RUDEST MEMBER ON D.I.C.
  • member icon


Reputation: 4503
  • View blog
  • Posts: 28,411
  • Joined: 21-March 01

Re: Google's New Algorithm

Posted 26 February 2011 - 02:48 PM

so do it now. we all know you are not above sloppy seconds.
Was This Post Helpful? 0
  • +
  • -

#14 Gorian  Icon User is offline

  • ninja DIC
  • member icon

Reputation: 120
  • View blog
  • Posts: 1,681
  • Joined: 28-June 08

Re: Google's New Algorithm

Posted 27 February 2011 - 01:49 AM

Hey! I have my pride! Though, granted, seconds from Martyr or No2 aren't too bad....
Was This Post Helpful? 0
  • +
  • -

Page 1 of 1