Top level domains - who wants to be a registrar?

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44 Replies - 2372 Views - Last Post: 15 June 2012 - 07:17 AM

#1 modi123_1  Icon User is offline

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Top level domains - who wants to be a registrar?

Posted 06 January 2012 - 12:41 PM

What? Typical - people are bitch'n because ICANN is going to kick this internet thing into high gear!

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Despite protests and threats of legal action, the Internet Corporation for Assigned Names and Numbers is pushing ahead with its plans to expand the availability of top-level domains. The plan, approved in June of 2011, will potentially lead to a flood of new name space for websites beyond the established national TLDs (like .us and .uk) and generic TLDs such as .com, .net. and .gov.

Starting January 12, ICANN will begin accepting applications for TLDs, with a registration fee of $185,000. But there's no timetable for the approval of applications, and according to a report by Reuters, it will start off slowly. ICANN has also promised to quickly take down sites under the new TLD system that violate registered trademarks.
cite 1


The gist, folks, is the radical folks over at ICANN want you to pony up $185k (non refundable) and some shell game proof that you are a quasi legit business plan in place to run your own registrar for a top level domain!

See.. top level domains (TLD) are the: .com, .edu, .uk, .org, etc... You know, the generally unamusing extensions for domain names. This is not to be confused by the more mundane second level domains (the bit before the .com... so with "fart.com" - fart is the second level domain, the .com is the first level). I mean who doesn't have a freaking second level domain name laying around? Tacky, offensive, and tasteless.

Now ICANN says you can have any .<what ever> extension (but you have to manage it)! Think about it! No more will I be hamstrung by "censors" and "decency". I will have every cockamamie address under my TLD of fart hammer! (or maybe pen island). smug dot farthammer! watchmy dot farthammer! Yeah you could be just that cool!


*SIGH*. Yes Mom... I'll make sure to take it for a walk and feed it and play with it and do EVERYTHING... Pffsst.. puuu-lease ICANN. I am certain I can take care of my own TLD.

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The decision to apply for a new gTLD should not be entered into lightly. Applying to run your own gTLD is not the same as registering a second-level domain name. When you apply for a new gTLD you are applying to run a registry business. You will be responsible for a critical and highly visible piece of Internet infrastructure. Just as Verisign is responsible for all the domain names registered in the .com top-level domain, so you would be responsible for all the domain names registered in your .something gTLD.
cite2

Benefits a plenty... like POWER! AUTHORITY!

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Entrepreneurship. Create your own business model and establish accessibility policies for your TLD. If your customers want tighter security, make your TLD a high-security zone.
cite2


Wait, what risks? Sure.. there's the non guaranteed cash deposit of $185k... I hope they don't mind mixed bills and change!

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Investment. In addition to the US $185,000 evaluation fee and ongoing registry operating costs, applicants must demonstrate sufficient financial depth to keep the registry fully operational for at least three years even if the business plan does not achieve its objectives.

Loss of Investment. There is no guarantee you will get the string you applied for. If you do not pass the extensive evaluation process you could lose some or all of your initial investment. As with any new business, getting the operation started does not guarantee that revenues will profitably sustain it.
cite2


Is this going to just brutalize the internet, or will ICANN steer away from this lurching at near ludicrous speed? Shit.. it's only six days away from all hell breaking loose!

God.. think of the money you could make running your own TLD... mmmmm... I could like Scrooge McDuck and dive into a vault of change and take a lap.

Any guesses on who will be the first to jump out with a stupid ass TLD? The porn industry? IBM? DIC? Are there any TLD you would snatch up if you had the cash and staff?



Cliff Notes
- January 12th, 2012 ICANN opens up registration for TLD
- $185k
- endless dreams
- and then I found five dollars.

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Replies To: Top level domains - who wants to be a registrar?

#2 Craig328  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 06 January 2012 - 01:52 PM

I think the marketplace is going to dictate how much of a turd this turns into. That is, while you COULD register www.heylookitme.imanattentionwhore...who the hell wants to type all that long-winded shit into a browser?

I can see some clever one, two, maybe three character domains getting established but anything past that I think is just wishful thinking. Oh, someone will do it certainly. I just don't think it'll be the success they hope it would be.
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#3 modi123_1  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 06 January 2012 - 02:34 PM

Sure, but what about if Nissan bought up ".car". Competitors (if they wanted do have that TLD) would be forced to pay Nissan. A whole host of interesting entanglements arise. The same could be said for Hasbro sucking up ".toy" or Israel buying up ".iran".
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#4 gabehabe  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 06 January 2012 - 03:23 PM

View PostCraig328, on 06 January 2012 - 08:52 PM, said:

who the hell wants to type all that long-winded shit into a browser?

It also opens up a plethora of opportunities for short domains where tlds don't already exist to accomodate them.

Crappy example but an example nonetheless, to my knowledge there is no .nk domain, so a new URL shortener could upen up at http://li.nk

Can't help but think it'll just become a clusterfuck though.

This post has been edited by gabehabe: 06 January 2012 - 03:24 PM

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#5 Creecher  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 06 January 2012 - 10:36 PM

http://furious.masturbation here I come.
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#6 jon.kiparsky  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 06 January 2012 - 11:35 PM

View Postgabehabe, on 06 January 2012 - 05:23 PM, said:

Can't help but think it'll just become a clusterfuck though.


I think so. Unfortunately, we've trained ourselves to the very bad idea that users should know domain names, and as long as we make this mistake, people will want more domain names. It's going to suck, but no more than it does now, really.

There's no reason for it, of course. We have these search engine thingies, so if I want to find Raven Books in cambridge, I just type that - bam, there it is. Why would I want to remember that it's www.ravencambridge.com/ and that ravenbooks.com is a different Raven Books in Massachusetts? Why would the URL matter to me any more than the dotted quad that it points to?

It always seems to me that expecting me to know the domain name of your web site is a little like expecting me to know the street address of your shop. There are many ways for me to get to the front door of a particular business, and I can't remember the last time I used one that required me to know the street number.
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#7 Shane Hudson  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 07 January 2012 - 06:28 AM

If you own the top level domain, then you have free reign of secondary level domains right? If so then the perfect shorteners would auto generate second level domains.

Eg.

1.sn, 2.sn, 1f.sn etc.

Though a very expensive way to shorten urls :P


EDIT:

To extend from what jon.kiparsky said, I think that the whole idea of URLS in browsers need to change. Why do we need to see them?

I think URLs should be titles.

Rather than http://www.dreaminco..._from=quickedit

It should instead say "Dream In Code - Top level domains - who wants to be a registrar? - Full Reply"

I know some websites use clean urls but there is much room for improvement imo. User friendliness as well as SEO. There is no reason why there cannot be a button (same as email headers) to extend it to get the full url.

This post has been edited by Shane Hudson: 07 January 2012 - 06:31 AM

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#8 Slice  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 07 January 2012 - 08:22 AM

For some companies, it wouldn't be about selling on second level domains, it would be about stamping their brand on the internet.

www.ipad.apple

www.coke.cola

www.air.nike

www.face.book

$185,000 to these companies is an acceptable cost for setting yourself apart from everyone else.

How much do you think you could charge if you beat one of them to purchasing their domain? $10,000,000?
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#9 NeoTifa  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 07 January 2012 - 08:36 AM

I call .neo
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#10 muhkayla  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 07 January 2012 - 09:22 AM

One thing about the standard top level domains is users can take a guess at what a company's url is going to be and generally be correct. If I want to look at Walmart's website, I can pretty much be safe in my bet that their url is going to be walmart.com. If Walmart decides to be wal.mart or something, are they going to have to care for both urls just to support ease of use?

I don't see much harm in companies getting their own top-level domain, but it certainly seems like a lot of work, and it sounds like an idea that can get very messy very quickly.
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#11 Choscura  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 07 January 2012 - 10:26 AM

Google is going to own the shit out of this when they buy up the top thousand or so TLD's based on their top unique non-overlapping search terms.
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#12 Atli  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 07 January 2012 - 10:39 AM

View Postmodi123_1, on 06 January 2012 - 07:41 PM, said:

Quote

ICANN has also promised to quickly take down sites under the new TLD system that violate registered trademarks.
cite 1

Doesn't look like this will work the same way the current "beat a company to it's domain name and charge them millions for it" shit.

If by some miracle ICANN grants you the ".google" TLD before Google manages to get it (which won't happen), they'll just petition ICANN to have it taken down and then register it themselves. At least, I really really hope that will be the way it works.

In the end I don't think this matters at all. Like jon.kiparsky says, who actually types in URLs anymore? At most people type in the name of the site and then click the first Google result to pop up.
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#13 modi123_1  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 07 January 2012 - 11:58 AM

Atli - yes.. that's how it will work. I was reading that currently established trademarks will take precedence over squatters.

I was thinking this might work better for snagging generic TLDs... like ".shoe" or ".bar"...
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#14 modi123_1  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 01 June 2012 - 08:12 AM

To pull up a minor old topic it looks like there is some forward movement!

After the '.SECURE' discussion, google sort of came out and said they are in the mix. Well.. if GOOGLE's doing it then it might be okay.

Wait.. they allegedly applied for: .google, .android, .chrome, .docs, .play, .books, .maps, .youtube, *AND* .lol?! What else is left?!

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Google said it applied for TLDs that are related to its trademarks. So .google, .android, and .chrome are probably on the list of its ICANN applications. Additionally, the company applied for TLDs related to core businesses—like .docs, and possibly .play, .books, and .maps—and suffixes that would "improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified." Vaguely, Google finished by saying it pursued entities the company thinks "have interesting and creative potential, such as .lol"
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#15 Celerian  Icon User is offline

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Re: Top level domains - who wants to be a registrar?

Posted 01 June 2012 - 08:22 AM

Isn't there a TLD .XXX that came out last year?
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