Hmm.. it looks part of the UI promised to me by the Courier (I mournz it; still).. An interesting bend on less of the shameless self promotion and more of a creative aspect of social sites. Their main page is blocked by work but their boards link below looks fun.
Has anyone used this, tested it, or looked into it more than my twenty minutes?
The social networking site, pronounced "social," is however not positioned to replace existing full-featured search and social networking tools, and uses a minimal set of features, Microsoft said on the So.cl website.
Besides providing sharing of media including real-time sharing of videos through "video parties", So.cl also helps users create "rich posts," by assembling montages of visual web content.
So.cl uses Bing for search data via the public API (application programming interface), but is not a Bing product, Microsoft said in a FAQ on the So.cl website.
It uses Facebook authentication, but by default does not post any content from So.cl into the user's Facebook stream, Microsoft said. Unless marked as private, search results, and any other data posted to So.cl can be viewed by all other So.cl users.
In depth on how it works..