Instagram seeks right to sell access to photos to advertisers

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32 Replies - 4091 Views - Last Post: 19 December 2012 - 09:21 AM

#1 j4v3d  Icon User is offline

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Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 09:25 AM

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Facebook's photo-sharing site Instagram has updated its privacy policy giving it the right to sell users' photos to advertisers without notification.

Unless users delete their Instagram accounts by a deadline of 16 January, they cannot opt out.

The changes also mean Instagram can share information about its users with Facebook, its parent company, as well as other affiliates and advertisers.

The move riled social media users, with one likening it to a "suicide note".

The new policies follow Facebook's record $1bn (£616m; 758 euro) acquisition of Instagram in April.

Facebook's vice-president of global marketing solutions Carolyn Everson earlier this month had said: "Eventually we'll figure out a way to monetise Instagram."

A notice updating the privacy policy on the Instagram site said: "We may share your information as well as information from tools like cookies, log files, and device identifiers and location data with organisations that help us provide the service to you... (and) third-party advertising partners."

"To help us deliver interesting paid or sponsored content or promotions, you agree that a business may pay us to display your username, likeness, photos, in connection with paid or sponsored content or promotions, without any compensation to you," it said in its terms of use.

But Instagram said that its aim was to make it easier to work with Facebook.

"This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used," it said in a statement.

'Suicide note'

However, the updated policy will not change how it handles photo ownership or who is able to see a user's pictures, it added.

But the new policy has triggered a backlash among social media users, with some threatening to quit.

One user tweeted: "Good bye #instagram. Your new terms of service are totally stupid and nonsense. Good luck playing with the big boys."

New York-based photographer Clayton Cubbit wrote on his account that the new policy was "Instagram's suicide note".

Analysts said that the new policies could deal a blow to Facebook's reputation and alienate some users.

Richard Holway, chairman of TechMarketView, said: "Every time Facebook has altered their privacy policy it has led to a backlash and they've been forced to retreat. They tamper with people's privacy at a cost. People are very upset."

Alan Pelz-Sharpe, research director at 451 Research, added: "It's a barefaced tactic that Facebook and Instagram have taken, and one that will likely meet with many challenges, legally and ethically.

"The fact is that Facebook has critical mass, and is quite confident that such moves may cause uproar, but not a flight of business.

"Larger firms like Facebook are essentially trailblazing before specific regulations can catch up with them, and as we have seen with Google in the past, regulations and laws have limited real impact on their business operations - so they tend to move forward regardless of opposition."

SOURCE

This post has been edited by modi123_1: 18 December 2012 - 09:48 AM
Reason for edit:: added quote tags


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Replies To: Instagram seeks right to sell access to photos to advertisers

#2 farrell2k  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 09:45 AM

Seriously? Someone takes a picture of me and posts it to instagram. O.K., but I have not signed a model release. I predict they'll change this policy soon.
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#3 modi123_1  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 09:49 AM

Since none of that was your written text I fixed the citation and added some quotes for you.
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#4 j4v3d  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 09:56 AM

View Postfarrell2k, on 18 December 2012 - 09:45 AM, said:

Seriously? Someone takes a picture of me and posts it to instagram. O.K., but I have not signed a model release. I predict they'll change this policy soon.

Well this policy change has caused outrage amongst user - Watch the users delete their accounts and move on.

View Postmodi123_1, on 18 December 2012 - 09:49 AM, said:

Since none of that was your written text I fixed the citation and added some quotes for you.

Thank you - will remember that in future :)

This post has been edited by j4v3d: 18 December 2012 - 09:58 AM

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#5 rgfirefly24  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 09:59 AM

I don't see this being retracted, or it being a big setback to facebook/instagram. Look at the recent changes to Facebook's Terms. They put up a poll and plastered it everywhere for people to see. Only 1% of the people cared enough to vote. You will always have a small percentage of people who are up in arms about changes and will likely stop using the service, but just like any other outcry it will fall short of making any big impact.
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#6 j4v3d  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:02 AM

But will majority of people want their pictures being sold to advertisers who can then do god knows what with them. I suggest people do something about it. It seems that Instagram/Facebook have been peeing some people off lately.
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#7 BreaksOnDust  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:06 AM

Sometimes, (alot of times lately) I really wish I could stop using facebook. Completely. But I'm still bound to use it or I'll miss out on all fun events and such. Really wish their was some kind of alternative to facebook. An alternative that cared about the privacy of their users instead of trying to exploit it. Also wish I could quit using gmail.

Has anybody heard of suicide machine 2.0? Earlier you could use it to "completely" remove your facebook profile. I think facebook threatened them with a lawsuit.

This post has been edited by BreaksOnDust: 18 December 2012 - 10:07 AM

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#8 rgfirefly24  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:07 AM

This is nothing new, businesses have been selling your information for years. Facebook/Instragram is just the latest and most public about it.
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#9 modi123_1  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:12 AM

Bah.. it's already the same advertising that facebook (their parent company) is doing.. Not that shocking or nor is the sky falling. At best this riled up nature of people may push instagram into creating a monthly fee to not have this happen.. at worst people continue using it because lawdy-lawd I must get mah photos out to the world!

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Instagram's new terms of service, under the heading “Rights,” says the following: “To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.

In short, advertising you already see on Facebook, such as an ad showing a friend who liked a certain product on Facebook, is headed to Instagram. And Instagram photos may also end up being used for ads on Facebook.
cite

For anyone in the need:
How to Ditch Instagram
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#10 BreaksOnDust  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:12 AM

View Postrgfirefly24, on 18 December 2012 - 10:07 AM, said:

This is nothing new, businesses have been selling your information for years. Facebook/Instragram is just the latest and most public about it.


Do you take any personal precautions in order to counter this or do you just "go with the flow*?
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#11 no2pencil  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:12 AM

*
POPULAR

WHAT?! A FREE SIGHT IS GOING TO MAKE MONEY OFF A LARGE USER BASE IN ALTERNATIVE WAYS?!

SAY IT ISN'T SO!
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#12 j4v3d  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:13 AM

Ah well i for one may stop using it completely. Since the timeline introduction to Facebook I've hardly used it anymore. Mainly on twitter now. If they want to sell our pictures then we should be entitled to some money!

Or else its just copyright infringement isn't it?
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#13 modi123_1  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:17 AM

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Or else its just copyright infringement isn't it?

Why would it be? You voluntarily put up the photos on their free service..
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#14 supersloth  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:20 AM

if you thought you owned stuff you put on instagram you are CRAY. nothing has changed except their desire to do target advertising.
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#15 j4v3d  Icon User is offline

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Re: Instagram seeks right to sell access to photos to advertisers

Posted 18 December 2012 - 10:21 AM

View Postmodi123_1, on 18 December 2012 - 10:17 AM, said:

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Or else its just copyright infringement isn't it?

Why would it be? You voluntarily put up the photos on their free service..

Valid point - Let's see what develops from this and whether they go ahead with it.

This post has been edited by j4v3d: 18 December 2012 - 10:22 AM

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