In all honesty, I haven't paid much attention to my blog's Alexa rank, but some recent posts around the internet have prompted me to start thinking about it.
For those who don't know; your website's Alexa rank affects the amount of money that advertisers will pay to be shown on your site. The lower the numerical Alexa rank, the more money advertisers are prepared to pay. It's not all that they will be looking for, but it's an important factor regardless.
In short: a good Alexa ranking matters. So how do you go about ensuring a good ranking? Well, recently I've watched the Alexa ranking of my blog get better and better over time so the waiting game is a crucial part of the rank improvement process.
So how do you go about improving your Alexa rank? Here's a few simple tips to get you started:
Install the Alexa Toolbar
If you install the Alexa toolbar on your own web browser, then every time you view your own site, you register as a hit (and so does everyone else who vists your site with the toolbar installed). If you are an Internet Explorer user you can download it here. If Firefox is your browser of choice don't feel excluded because you can install the SearchStatus Extension instead. There's also the Alexa endorsed Sparky if you're looking for an alternative to SearchStatus for Firefox. Both extensions have their pros and cons, so it all comes down to a matter of preference.
Encourage others to follow suit
Conformity isn't such a bad thing in this case; so encourage your friends, fellow webmasters as well as site visitors/blog readers to install the toolbar or the Firefox extension. Give them motivation by placing a link to it on your site.
Install Alexa widgets
It seems every site offers a widget for your site these days and Alexa is no exception. Read all about their widgets here?. They look something like this:
Use Alexa redirects
Use Alexa Redirects on your website URL. For example: http://redirect.alex...www.website.com. Replace website.com with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will only count each unique IP address once a day.
Write or Blog about Alexa
Webmasters and bloggers love to hear about ways to increase their Alexa rank. They'll link to you and send you targeted traffic (i.e. visitors with the toolbar already installed). This gradually has effects on your Alexa ranking.
Give people good links
The interweb is generally a nice place, so it's only simple logic that the more times you give people good quality links with good anchor text, the more times you will get the same high quality links in return and hopefully when clicked, will increase your Alexa ranking.
Try Alexa Autosurfs
Do they work? Everyone says maybe for brand new sites with a very poor Alexa rank. Note that there might be problems when you try to use autosurfs alongside contextual ads like Adsense. They aren't long term solutions to improving your Alexa Rank so I suggest using this option with caution.
So there are just a few options/tips to increase your Alexa ranking and start moving up in the internet pecking order. And thus ends my first tutorial for DreamInCode. As I said at the start of the tutorial, if anything is unclear to you simply post a reply and I'll try to clarify.
Got any other Alexa tips? I'd love to hear them.