2 Replies - 1045 Views - Last Post: 08 March 2013 - 01:42 PM

#1 modi123_1  Icon User is online

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[link] Watch Microsoft Visualize Viral Content

Posted 08 March 2013 - 01:16 PM

It's about damn time someone figured out how to visually represent the virual nature of news.. this Microsoft Research project tracks content on twitter and datamines the longevity of the news and what (it visually) means to 'go virual'.

A solid read and I would sugguest hitting up the MS Research link as well.

The search engine isn't public (yet), but I wonder how long it'll be until someone kludges a working option.

Quote

The engine, which isn’t available to the public, breaks down story sharing like a branching tree. Its chief goal is to clearly demonstrate the difference between typical “broadcast” content and viral content. A piece of broadcast content consists of one entity firing off a story to countless individuals (just like we always did through TV or radio)
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In viral content, ViralSearch demonstrates that information really does spread like the plague. That initial tweet is still a missile barrage (because that’s just how Twitter works), but then at every level, there’s a multiplication effect--a sort of self-sustaining information-based pyramid scheme in which one person convinces 10 people to each share this story with 10 more people
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This branching view is fascinating, but it’s just one perspective to understand viral content. In another view, we see the sources of these branching narratives, a forest of what Microsoft calls independent “trees.” Here we see all of the discrete, original shares of a story that spawned their own viral growth. Within each circle, a dark center represents how many people shared the content. Then around it, you’ll see a series of concentric rings. These rings age how many generations this share has been around, just like rings date a tree, signifying who promoted a story first. That’s particularly useful from an attribution standpoint to separate the original thinkers from the opportunists who try to lay claim to an idea late.
cite

The research page:
http://research.micr....aspx?id=185452

The video:
http://www.fastcodes...d/a2aa3b9dca5bf


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Replies To: [link] Watch Microsoft Visualize Viral Content

#2 tlhIn`toq  Icon User is online

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Re: [link] Watch Microsoft Visualize Viral Content

Posted 08 March 2013 - 01:34 PM

So you're saying we can better track just how many people re-tweet and re-post "Kitty playing piano"? Is that the gist of this?
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#3 modi123_1  Icon User is online

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Re: [link] Watch Microsoft Visualize Viral Content

Posted 08 March 2013 - 01:42 PM

Indeed that could be one option, or any other sort of 'media' that can 'go viral'... track ebbs and flows of interest and topics.
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