Basically the premise is that the company is to bring fast food (and hopefully beer, hence the original name being Beer Run) to your dorm/apartment/etc. It's goal is to make things more convenient for students and nearby partiers who are too drunk/
Also, discuss businesses you've started. I need to know your stories. If I win and I can work things out to where I don't have to do 100% of the work (and assuming IBM doesn't hire me) I might just actually pursue this thing.