5 Replies - 366 Views - Last Post: 06 February 2015 - 11:14 AM
Replies To: Catalog Design
Re: Catalog Design
Posted 09 January 2015 - 04:45 AM
One more thing that I want to add with this question, Is it a part of custom web design?
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This post has been edited by modi123_1: 12 January 2015 - 08:26 AM
Reason for edit:: removed spam link
Re: Catalog Design
Posted 06 February 2015 - 11:14 AM
A catalogue is a lot like a website : it is too big to be seen all at once, so you need to split it in pages, and it's a very big deal : how do you make the categories ? how can the user *navigate* it ? Because the reader *is* a user, he's not reading a novel or something linear : he's looking for a specific information or has specific needs and would appreciate some guidance in order to find a matching product. You have to think your catalogue the way it really is : a user interface.
On top of that, the content of a catalog is very peculiar : there are a lot of entries of the same type (product image, product reference, description, properties, attributes, options, etc.), which sometimes differ only slightly from one another, so you need to help the user spot the differences between similar products, understand what makes each product stand out (and why it's as legitimate as any other product in its respective field of use). A catalogue should help the user understand the logic behind your product range.
Yes, a catalogue has to be appealing, but "appealing" is not contained in "graphic design", it's really what we call the "look and feel" in UI design. The "feel" is very important, so to my mind the answer is "no" : catalogue designing is not part of graphic designing, it's completely the other way around.
Sorry for the delay of this reply. I've been away for quite a while
This post has been edited by ge∅: 06 February 2015 - 11:15 AM