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Are you a stats junkie like me?

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I've been using Google Analytics since the day it was released, but most people didn't get to it fast enough and got stuck having to wait almost a year for an account. Last week google finally opened it up to everyone. If you have a web site and you want to learn more about where your traffic comes from and how to improve and market your site... you must use google analytics.

For those that don't know, it's a free, 3-line piece of javascript you slap on every page and it tracks all your visitors and traffic metrics. Then reports them in a kick ass form that even a dumby like me can understand.

7 Comments On This Entry

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Nova Dragoon 

22 August 2006 - 09:36 AM
I got into analytics like 2 days before it was publicly released, lol


22 August 2006 - 10:39 AM
And these meanies didn't even contact me! I've been waiting for my account for like 4 months. Thanks for the info.


23 August 2006 - 08:34 AM
Awesome, I will be putting this on my site.


23 August 2006 - 09:13 AM
Wow, sweet. I've already set it up on my site. its amazing how many people visit my site! in the last 24 hours 2 people!
I didn't think that many were visiting it in a year!
Thanks again Skyhawk


29 August 2006 - 08:08 AM
Nice....I never knew Google offered such stuff.


29 August 2006 - 01:31 PM
Google can use the data collected to discriminate against your site and/or allow your competition to purchase advantages over you. It's not as innocuous as it seems.


29 August 2006 - 03:33 PM
Of course Google can use the data to help or hurt you, but analytics isn't what you should be worrying about as they have gone on the record saying that data from analytics does not influence your ranking in the search results. You should however worry about Google Toolbar and the data they collect using that.

When a user searches for "widgets" on google, and they click the first result but immediatley go back and click the second result, the first result is devalued just a little. Google assumes the first site didn't help you and if they see a trend they will devalue that site and bump the more "helpful" sites up.

Keep in mind, google makes money from advertising, not from their search results, so using analytics data to better target ads is in my and google's best interest. Better targetted ads leads to higher return for google, the advertiser, and the publisher.

I think it'll only hurt publishers who aren't following Google's webmaster guidelines... i.e. quality content, designed for the best user experience possible... (not MFA sites)
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