Logo Critique

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22 Replies - 3478 Views - Last Post: 31 March 2010 - 12:43 PM

#16 MrWobbles   User is offline

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Re: Logo Critique

Posted 23 March 2010 - 02:11 PM

I am safe, the guy is a friend of my sisters, so I am not worried about him stealing anything (he is not really tech-savvy either) And I agree with you - but ultimately it is his decision so I am trying to come up with something more abstract and I am thinking that once i get the most recent sketch digital it will look less like a character...

I will post the results.
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#17 LetMeFinclOut   User is offline

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Re: Logo Critique

Posted 23 March 2010 - 03:01 PM

Beyond the simple aesthetics, it may also be beneficial to consider what are the reasons that someone would want a fence installed. More specifically, what is the target market/customer/goal as it pertains to this specific company? Is it for security? Landscaping? Lawn envy? Black-market drug dealing?

When it makes sense to do so, the logo should identify with a core customer need.
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#18 Lemur   User is offline

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Re: Logo Critique

Posted 23 March 2010 - 07:12 PM

Ditch the fence to the left of the logo on the first page and you have something going there.

Use the circle, mold it more to a humanoid shape as far as shading, decrease the font size to where it evens or is smaller than the main graphic.
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#19 MrWobbles   User is offline

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Re: Logo Critique

Posted 24 March 2010 - 05:30 AM

Alright guys here's the newest iteration - just waiting to hear back from the client.

Attached File  modernLogo.pdf (105.77K)
Number of downloads: 106

This post has been edited by MrWobbles: 24 March 2010 - 07:04 AM

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#20 calebjonasson   User is offline

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Re: Logo Critique

Posted 24 March 2010 - 10:31 AM

Looks much better then the first set however, the fences do not stand out in the first one like they do in the second. It also looks very dark.
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#21 modi123_1   User is offline

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Re: Logo Critique

Posted 24 March 2010 - 02:04 PM

I will have to say - I am a bit concerned that if that logo was printed small the fence outlines will look like a bunch of lines and not well defined. Perhaps space them out more on the small logo?
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#22 jrm402   User is offline

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Re: Logo Critique

Posted 29 March 2010 - 02:23 PM

I still don't think of a fence company when I look at that logo.

Why don't you get with the client and ask them what they think of/picture when they think of the company.
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#23 Scottm   User is offline

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Re: Logo Critique

Posted 31 March 2010 - 12:43 PM

View Postmodi123_1, on 24 March 2010 - 01:04 PM, said:

I will have to say - I am a bit concerned that if that logo was printed small the fence outlines will look like a bunch of lines and not well defined. Perhaps space them out more on the small logo?


If it was printed smaller, it would be very hard to tell what it was. Like, when you have the first circle in the superior, you can't really tell what that it. So I would suggest either spacing it out more, as you said. Or change the colors, because the dark colors seem to almost merge together and create a blur.
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