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#1 modi123_1   User is online

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[link] Chatting with Obama For America’s Director of Frontend Developm

Posted 26 November 2012 - 10:08 AM



Whether you lean to the right or the left, there’s little doubt that, if you’re a Nettuts+ reader, you’ll likely agree that technology is rapidly shaping politics. In United States Presidential campaigns, the web was a major platform for front-facing unification of a message, but it was also a core part of each side’s internal processes.

Recently, we had the opportunity to interview Daniel Ryan – the Director of Frontend Development for “Obama for America” – about the strategies, technologies, and experiences that were a part of the race to November 6.

Politics aside - a super informative piece discussing the dev side that goes into a presidential campaign's online presence. Languages used, services to speed up access, a whole bit on the stack, tools used, etc. If you want to peek behind the curtain on how a large scale deployment can roll out this is a good one to read.

Edit: questions discussed...


What was the biggest large-scale challenge for the design and development teams during the campaign?

How did the campaign approach A/B testing and data-driven design decision-making?

Can you give us a simple run-down of the stack, from back to front?

What are some of the open-source tools OFA used during the campaign? What was the production/deployment strategy?

Where did design ideas originate? What was the process of taking an idea from birth to deployment?

We have read a bit about the technical issues that plagued the Romney camp throughout the campaign, including server outages and hard drive failures. What were some of the most important strategic decisions the Obama team made to avoid these problems?

How did responsive design play a role in the Obama strategic team? Was the design “mobile first”?

What was the biggest lesson to be learned about large-scale deployment?

What was the general management structure of projects for the Obama team?

This post has been edited by modi123_1: 26 November 2012 - 10:19 AM

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Replies To: [link] Chatting with Obama For America’s Director of Frontend Developm

#2 jon.kiparsky   User is offline

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Re: [link] Chatting with Obama For America’s Director of Frontend Developm

Posted 26 November 2012 - 10:12 AM

Quick scan says: awesome. Flagged, thanks.
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