Search Engine Indexing And Flash

How Do You Get The Best Of Both Worlds?

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5 Replies - 5208 Views - Last Post: 15 May 2003 - 08:20 AM

Poll: How do you make sure your Flash-based sites are indexable by search engines? (7 member(s) have cast votes)

How do you make sure your Flash-based sites are indexable by search engines?

  1. Create a secondary HTML-based version (0 votes [0.00%])

    Percentage of vote: 0.00%

  2. Create HTML-based doorway pages (1 votes [16.67%])

    Percentage of vote: 16.67%

  3. Intersperse HTML and Flash on the same page (2 votes [33.33%])

    Percentage of vote: 33.33%

  4. Rely on <meta ...> tags for embedded Flash-only pages (2 votes [33.33%])

    Percentage of vote: 33.33%

  5. Not Necessary - my flash showcases don't need search engine indexing (1 votes [16.67%])

    Percentage of vote: 16.67%

  6. Not Necessary - I don't care (0 votes [0.00%])

    Percentage of vote: 0.00%

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#1 cyberscribe   User is offline

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Search Engine Indexing And Flash

Posted 07 May 2003 - 03:16 PM

Comments and thoughts welcome on this one -- seems to be the major downside of sites that rely heavily on Flash (or graphics, or applets for that matter -- though Flash is by far the most common HTML-substitute)
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#2 Quik   User is offline

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Re: Search Engine Indexing And Flash

Posted 07 May 2003 - 04:49 PM

cyberscribe, on May 7 2003, 05:16 PM, said:

Comments and thoughts welcome on this one -- seems to be the major downside of sites that rely heavily on Flash (or graphics, or applets for that matter -- though Flash is by far the most common HTML-substitute)

meta tags arnt used by google and such now anyway.
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#3 cyberscribe   User is offline

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Re: Search Engine Indexing And Flash

Posted 07 May 2003 - 05:22 PM

Quik, on May 7 2003, 03:49 PM, said:

meta tags arnt used by google and such now anyway.

True. Some engines still use meta tags, but most do not.

However, nearly all search engines read HTML to determine what keywords are relevant to the site. I have never heard of a search engine reading text symbols from a Flash animation.
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#4 capty99   User is offline

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Re: Search Engine Indexing And Flash

Posted 07 May 2003 - 07:43 PM

true. but he never said they did??

there are better ways of getting your site on a search than a seperate page. i dont know what but there are.
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#5 poab   User is offline

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Re: Search Engine Indexing And Flash

Posted 15 May 2003 - 07:18 AM

Hi,

Haven't actually tested this yet so I don't know if it works, but I'm thinking of giving it a go: Namely writing all content as valid xhtml then using the flash xml object to import the content.

From there you should be able to use javascript to test for a flash plugin. If present you get re-directed to a page with the flash movie which then loads the html pages as content. If not (or if you're a bot) you get xhtml format web page.

I think it's a nicer method than an html version, as content isn't duplicated - possibly a bit long winded though.

cheers
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#6 Quik   User is offline

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Re: Search Engine Indexing And Flash

Posted 15 May 2003 - 08:20 AM

"Since crawler-based search engines were primarily designed to index HTML text, web sites built with Flash may be difficult or impossible for crawlers to read. However, FAST Search, which is the search engine powering AlltheWeb.com and Lycos, recently announced that it is indexing sites using Flash."

Quote

FAST is the first web search engine to support the Flash file format using the Macromedia SDK," said Tim Mayer, Vice President of Web Search at FAST. "This will increase the coverage of the FAST search index as well as making Flash sites visible to the end user via a search engine. This enhancement makes both the text and the links within the Flash file visible to the FAST crawler.


Quote

Google has the ability to extract links from Flash files, said Matt Cutts, Software Engineer at Google. "In fact, in our own internal testing, we were able to extract more than 50% more links from Flash files than by using the standard Macromedia developer's kit that some other search engines use.


But..

Quote

"The search engine listings arena has never been more competitive and crowded. Any site concerned with search engine traffic should have an integrated search engine optimization/search engine marketing plan in place from inception, ESPECIALLY Flash sites, with their inherently unique structural challenges to search engine spiders," said Gregory Markel, Founder/President of Infuse Creative, an entertainment and technology consulting company. "Therefore, a plan/budget to address these issues either at the time of site design or thereafter is still critical."

Source: http://www.searcheng...cle.php/2161851

This post has been edited by Quik: 15 May 2003 - 08:21 AM

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